Biography about Mark Bostrom, Author and Fitness Consultant.
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Mark Bostrom




About the Author ...

Mark Bostrom is a Chicago-area fitness and human factors/technology consultant. The paramedic turned consultant has served as a personal fitness trainer, technology trainer and technology consultant since 1984. After eight years working out of an ambulance and rescuing people from difficult situations, Mark turned his efforts to the prevention of injuries and illnesses and to human performance consulting for individuals at work, at sport, or recreation. Mark's paramedic experience while participating in one of the finest Emergency Medical Systems in the world, no doubt helped him develop skills for quick problem solving. The paramedic experience, which included emergency management at traffic accidents, sports stadiums, home accidents, homicide or suicide scenes, and the scenes of many serious illnesses, was a motivator to develop strategies and effective communications for preventive health programs and safety promotion. While a paramedic for the Arlington Heights Fire Department, Mark went to the University of Illinois at Urbana-Champaign to study exercise physiology, biomechanics, ergonomics and safety engineering. He soon landed a consulting job at Northwest Orthopedic Surgery, where he directed new programs for a sports medicine clinic and a back injury rehabilitation center. Currently, Mark shares practical and productive health, fitness, safety, and Internet support information in a fun and helpful manner as a successful Personal Trainer for technology, fitness and health promotion.

Mark's study of ergonomics at the University of Illinois led to an interest in the design of the Graphical User Interface (GUI), also known as the Common User Interface (CUI). Two of the best known commercial CUIs are Microsoft Windows (95, 98, 2000, XP) and the Macintosh OS. Ergonomics (also known as Human Factors) is a science that includes many other sciences, such as biomechanics, cognitive psychology, and physiology to minimize human error and improve safety and productivity during operation of computer equipment, or other equipment, including automobiles or fitness equipment. Any good Common User Interface is a practical result of the science of ergonomics. Mark founded Apriori, Inc. to provide fitness and lifestyle support services that utilize information technology and encourage understanding of a Common User Interface in a variety of applications. He became aware that half of the battle to integrate a fitness lifestyle is to help people (1) access activity on a regular basis, (2) fit activity into a daily schedule, and (3) manage time and daily events. Computers loaded with the right software and outfitted with speedy access to Internet services can help with daily tasks, such as accessing and recalling product information, browsing and ordering products and services, writing letters, and using e-mail. All that is left for any individual to become involved in an excellent fitness program is motivation.

Starting out, Mark built two careers as a fitness consultant and as a network/personal computer consultant for a notable client,
Citibank, in Chicago. For Citibank, he helped executives of Citibank's National Marketing Division create efficient workgroups and begin the process of "retailization" of the banking industry. He helped roll out the original online banking services and bank lobby kiosks. Watching Citibank's programs grow, Mark anticipated the use of multimedia and the Internet in the fitness industry and for technological support of daily activities. Eventually this led Mark to develop Internet and Intranet sites on sports medicine, fitness, and health promotion including links to government, commercial and educational sites. Today, Mark keeps close watch on technology developments, especially those which deliver fitness and health promotion information to consumers, athletes and employees of companies.

Mark has been a Personal Trainer for over fifteen years, following eight years experience in the medical field as a paramedic. He turned to fitness consulting with determination that many of the accidents, injuries and illnesses encountered as a paramedic were preventable through health education and fitness-oriented lifestyles. As Executive Director for Northwest Sports Medicine Center and Northwest Back School, Mark was employed by Northwest Orthopedic Surgery, S.C. He coordinated post-rehabilitation programs for sport and work injuries between athletes/workers, physical therapists and physicians. The post-rehabilitation programs occurred in home or fitness center settings. Mark initiated the Northwest Back School, which was modeled after a successful back training program for San Francisco 49er Quarterback Joe Montana at the California Back School in San Francisco. The Northwest Back School provided multidisciplinary treatment from orthopedic specialists, psychiatrists, physical therapists, and rehabilitation nurses for back patients. The Back School also provided onsite prevention programs at industrial worksites. Much of the work also involved presenting the benefits of back education and fitness promotion to health insurance companies and managed care organizations.

Mark enjoys sharing the practical nature of exercise training, learning the art and science of exercise physiology and biomechanics, and the motivation of fitness clients. In addition to his information age endeavors, he also focuses his work on personal training and researching history and developments in sports medicine and the fitness industry.

Mark has helped people with fitness in the following sports and occupations:




 Computer Operator


 Corporate Executive Officer


 FBI Agent








 Police Officer



Education & Certifications
  • Master of Science, Department of Kinesiology University of Illinois at Urbana-Champaign

    As preparation for the Master of Science Degree, Mark studied Kinesiology, Biomechanics, Ergonomics, Exercise Physiology, Nutrition, Research Procedures & Safety Engineering.

    Research projects included "The effects of isometric contraction on heart rhythm" and "The role of physical fitness and the physical demands of firefighting."

  • Bachelor of Science, Physical Education Wheaton College, Wheaton, Illinois

  • Certified Personal Trainer, National Academy of Sports Medicine (NASM)

Expired Certifications

  • Emergency Medical Technician/Paramedic (EMT/P)

  • Advanced Cardiac Life Support (ACLS)

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is also known
as Human Factors

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